Every business owner with a Website has a goal of gaining more traffic to their site in hopes of good conversion and therefore an increase in sales. Considering the majority of the world’s population uses their favorite search engine to find the products and services they are looking for over any other means available (such as the outdated yellow pages) tells us a lot. It gives a strong indication of the traffic volume possible. But getting that traffic can be tricky.
There are not only the search engine algorithms to try to adhere at the same time as combating competitors’ efforts but there is also search user behavior to target. Why does everyone with a Website have a goal of getting on the first page of Google? Because studies show a great deal of searchers only click on the first few results on the first page. Others go deeper and into more pages but the majority of searchers don’t look past page three. So having a spot on page twenty doesn’t really do you any good.
What is SEO?
Search engine optimization is a series of strategic digital efforts both directly on your Website and off page from your Website, such as link building efforts. It’s important that all efforts work together to complement each other and work together towards the common goal of gaining brand exposure, building authority, gaining trust and of course increasing Web traffic that will possibly turn into sales.
If you can dovetail an SEO campaign with social media marketing (SMM) efforts, that makes for a much stronger campaign. With Google’s launch of Universal Search that incorporates results from social media sites such as Facebook, Twitter, LinkedIn, top blogs, videos, RSS feeds, etc. that gives us a very strong indication that Google deems social links as very important in overall search strategies.
Remember no two Websites are alike. What works for one may not work for another. SEO requires some trial and error and there are no guarantees. With all of the variables involved from the search engines to competitors to your Website itself, there are many competing agents that can hinder just as much as they can help. Designers-Den Solutions will custom tailor your campaign for your specific SEO needs.
